Meta & Instagram Ads for Automotive
Automotive is where we have the most published results. Car work photographs well, the jobs are high value, and customers decide quickly — which makes it one of the best fits for paid social there is.
What actually works in this sector
The work is the advert
A phone-filmed walkaround of a finished car beats anything polished. You already produce this content every day.
Price it in the ad
Stating from-prices filters out the people who were never going to book and saves you answering the same question forty times.
Tight radius
People travel further for a car than a haircut, but not indefinitely. An hour is usually the sensible ceiling.
Speed wins the job
Car buyers and owners enquire with several places the same evening. Whoever answers first tends to get it.
Worth knowing before you advertise
Advertising finance moves you into Meta's credit special ad category, which must be declared. We'd usually advertise the work and discuss finance after the enquiry.
Worth reading: Used car dealers vs franchise dealers →
Run a automotive business?
Tell us about it and we'll come back with what we'd run and what it would cost.