Meta & Instagram Ads for Gyms & Fitness
Fitness looks like the easiest thing to advertise and is one of the trickier categories to run, because the most persuasive material is the material the platform prohibits.
What actually works in this sector
Film the space when it's quiet
The barrier isn't doubt that training works. It's fear of being the least fit person there.
A small paid trial beats a free one
Free fills the place with people who came for free. A small charge means someone decided.
September, not just January
Everyone bids in January, which makes it the most expensive month of the year.
Fix retention first
A £40 member is worth £120 at three months and £480 at a year. That decides everything.
Worth knowing before you advertise
Before-and-after body imagery is prohibited, and copy must not imply anything about the reader's body or fitness.
Worth reading: Meta & Instagram ads for gyms and personal trainers →
Run a gyms & fitness business?
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