Meta & Instagram Ads for Professional Services
Professional services have the highest client values and the longest decisions, which means the follow-up matters more here than almost anywhere. Very few firms advertise on social at all, so the auction is cheap.
What actually works in this sector
Sell the conversation
Nobody appoints an accountant from an advert. They book a call, so advertise the call.
The person, not the firm
Professional services are bought on trust in an individual.
Follow-up over months
Someone enquiring in March may switch in January. A lead chased once is wasted.
Say what you cost
Price transparency is rare in this sector and disproportionately effective.
Worth knowing before you advertise
Recruitment and anything promoting credit fall under Meta's special ad categories and must be declared, which restricts targeting.
Worth reading: Meta & Instagram ads for professional services →
Run a professional services business?
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